Amazon hires Covariant Founders and 25% of its staff – Another AI ‘Reverse Acquihire’/’Disguised Acquisition’

Thanks to Geekwire for breaking this story -> Amazon hires Covariant founders, inks AI licensing deal (geekwire.com)

We wrote about Covariant on March 11th, 2024 -> AI Company Covariant is building a new AI Platform for Robots – Deal AI – Deals, Funding, Acquisitions & Mergers in AI

Within 6 months we see that Amazon also thinks Covariant is very interesting.

Amazon has

  1. Hired 3 of the co-founders of Covariant
  2. Will be receiving a non-exclusive license to Covariant’s AI models
  3. Covariant will continue to operate on its own. However, the 3 cofounders are all shifting to Amazon
    • The co-founders are all Ex Open AI

Wonder why the Covariant co-founders would leave behind the company they founded and join Amazon. Pretty sure there is a lot more to this story than we are being told.

What are AI Reverse Acquihires/Disguised Acquisitions?

An Acquihire is when a startup is not getting much traction or Product Market Fit and also has very valuable employees. In such cases, a large technology company will ‘acquire’ the non-starting-up startup to acquire the superstar employees.

A Reverse Acquihire is where (to avoid Anti Trust concerns) the large tech company will hire only the superstar employees and usually get a license for the startup’s technology. So the company itself is not acquired.

It’s a somewhat roundabout way of getting the superstars. Necessary as acquiring the company would alert the FTC and Justice Department. It’s an Acquisition in disguise.

So Disguised Acquisition is a better name than Reverse Acquihire.


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